The Life of Erna Low [Bonus Episode #07]
In this special podcast, Iain interviews Mark Frary, author of ‘Aiming High’, the biography of ski pioneer Erna Low and Joanna Yellowlees-Bound, former CEO of Erna Low.
We discuss the background and history of the eponymous founder of Erna Low Holidays, who advertised her first ski holiday as early as 1932.
Joanna Yellowlees-Bound explains why she commissioned Mark to write the book and we look at how he made his way through the reams of archive material available.
We learn how back in the early days all skiers travelled by train and had to go ski touring (as there were no lifts); how Miss Low overcame early challenges and how she helped introduce French ski resorts to the British public.