Tirol in Austria becomes title sponsor of The Ski Podcast
The Tirol region of Austria has become the title sponsor of The Ski Podcast for the 2025/26 winter season.
The partnership will mean that ten of the key regions of Tirol will be featured in detail in different episodes of The Ski Podcast between September and February.
Regions and resorts that will be covered include Innsbruck, Ski Juwel, St. Johann in Tirol, SkiWelt, Ischgl, Holiday Region TirolWest, Kitzbühel. Arlberg, Serfaus-Fiss-Ladis and Zillertal.

Iain Martin, founder and host of The Ski Podcast, said:
“The Ski Podcast takes a huge amount of time to produce, so I really appreciate this support from Tirol.”
“Their sponsorship means that we’ll have the opportunity to find out more about some of the great destinations in Tirol – an area that I have a close connection with, as I learned to ski there.”
“I’m looking forward to exploring and sharing with listeners that sense of connection – to the mountains and the people who live there.”
Episode 257 will be the first to feature Tirol – focussing on Innsbruck – and will be available from 19 September 2025.
The Ski Podcast is one of the world’s leading ski podcasts. Around two-thirds of listeners are based in the UK and the remainder tuning in from across the planet.
It launched in October 2017 and there are now over 270 episodes available. You can listen to The Ski Podcast on Spotify, Apple Podcasts and all other podcast platforms.





