The Ski Podcast 2025 Listener Survey: Results
The results from The Ski Podcast 2025 Listener Survey are in. Thank you to everybody who participated, I really appreciate it.
The winner of the prize package with James Fletcher. His name was drawn at random from everybody who completed the survey. Congratulations, James!
Some of the main results are shown below:
Listeners of The Ski Podcast are experienced skiers
Our listeners are highly likely to own their own equipment: nine out of ten (90%) own their own ski boots and seven out of ten (69%) own their own skis.
Three-quarters of listeners (74%) travel to the snow at least twice every winter, and one-quarter (24%) travel three or more times.
Sponsorship works!
98% of respondents were aware that Tirol sponsors The Ski Podcast and 87% said they were more likely to visit Tirol as a result of our coverage.
Tirol-related Feedback
“Enjoy off the beat track stuff & hearing about more resorts. Biased to Austria as grew up there but I like hearing the pieces on Tirol”
“Segments on resorts in Tirol as I am looking at going back there soon after being a rep there a long time ago!”
“I enjoy the sponsor content with Tirol, having been to St. Johann once, it’s prompted me to look beyond our usual destination in st gervais for the next few years with our kids.”
“Tirol experts are great!”
“Ski resort guides, particularly the West Tirol one.”
“The focus on Tyrol is really interesting – I will definitely check out some of those resorts and we may do a few days based in Innsbruck.”
“In reference to the Tirol question I have always been really keen to go back to Tirol.”
“Hearing more about Tirol which is an area we already love but will explore some of the resorts you have highlighted in the podcast.”
“All of the Tirol stuff. Was already booked for Ski Juwel over Christmas and this made me more excited.”
“Focusing on Tirol has been very good.”
“I have particularly enjoyed the recent Tirol resort reviews, maybe I’m biased as I did ski seasons in the Tirol, but it has been a while since I last went so was great listening.”
“Some of the Tirol small resorts sound very inviting.”
“The only reason I didn’t tick the yes button on ‘would I be more likely to visit Tirol now’ is because I’ve been to the area a lot and love it! So I’ll be going back anyway at some point.”
“I really have enjoyed the deep dive into the Tyrol this year.”
“Really great podcast, actually going out to Tyrol on the back of this. Good idea to have a base in Innsbruck. Cheers for that idea.”
