205: Frank ‘Scoop’ Baldwin, Ski Journalist

This episode is a special interview with Frank ‘Scoop’ Baldwin – one of the leading ski journalists in the UK. Frank is best known as editor and publisher of Skier & Snowboarder Magazine. 

After over three decades in the industry, he knows more the world of skiing than almost anyone else and so I was delighted to find out more about his career and the history of UK ski magazines.


On the Les Arcs – La Plagne link (1:30)
Sale of ‘Skier & Snowboarder’ Magazine (2:15)
On becoming editor of the mag (3:30)
Skiing with a broken foot (6:45)
The founding of ‘The Skier’ magazine (9:00)
When WH Smith had a ‘Ski Magazines’ section (12:00)
Early days in Fleet Street (12:45)
First ever ski holiday (15:30)
Buying an apartment in Les 2 Alpes (17:15)
Buying the magazine (19:00)
Becoming ‘The Skier and Snowboarder’ (20:15)
Becoming a free magazine (21:45)
What about new mediums like podcasts (26:00)
What advice would you give to a budding ski journalist (27:00)
How many resorts have you skied in? (28:00)
Frank’s favourite resort (29:00)
Favourite celebrity interviewee (29:30)


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You can follow Iain @skipedia and the podcast @theskipodcast

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