Tony McWilliam, founder Faction Skis [Bonus Episode #19]

In this Ski Podcast Special, we meet Tony McWilliam, founder of one of the world’s leading snowsports brands – Faction Skis.

We find out what inspired him to start the company and how it took it to become one of the most famous freestyle ski brands in the world.


Tony McWilliam
  • BoardX took place in Battersea for several years
  • You can listen to our Ski Podcast with Jim Adlington here
  • Other key contacts for Tony in the early years were Phil Martin, Gordy Hughes and Matt Reardon
  • He worked closely with Peter Bauer, founder of Amplid
  • The first range of Faction skis had a waist of 80-110mm
  • Initially the skis were made in Annecy before production moved to Austria
  • Skis like the Seth Pistol were an inspiration
  • Tony first met Candide Thovex as a 16-year-old rider in Les Arcs
  • Check out Candide in China here (he took 27 pairs of skis with him for that shoot!)

You may also like...