Jim Adlington, Planks Clothing [Bonus Episode #18]

In this Ski Podcast Special, I speak to Jim Adlington, founder of the UK snowsports clothing brand, Planks.

We talk about Jim’s early ski career, from Kidsgrove to Val d’Isère; becoming a sponsored athlete with Salomon; and how he ended up creating the Planks brand.


  • Planks Clothing started in Val d’Isère in 2008, with just hats
  • Their iconic phrase is ‘Drop Cliffs, Not Bombs’
  • Even from the start Planks was upcycling by used old stock
  • Two thirds of the Planks collection uses recycled yarns from Repreve and has used 1.5m waste plastic bottles
  • In 2019 Planks linked up with GB Snowsports with many of the athletes in the Park+Pipe team wearing their kit
  • Planks have had a James ‘Woodsy’ Woods signature series since 2016

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