312: Rachael Oakes-Ash, Founder Snowsbest.com
Today’s special episode is an interview with Rachael Oakes-Ash – founder of the Southern Hemisphere’s leading snowsports website, Snowsbest.com.
Rachael – aka Miss Snow It All – is also a best-selling author, publicist, documentary producer, social media guru and podcaster.
In this interview, we speak about her experiences reporting from the Winter Olympics in Italy, raising $200,000 for Snow Aid Australia, her work to promote women in the snow industry and her journey from novice to ski expert.
This episode is the latest in an ongoing series of interviews with high-achieving women in the world of snowsports. Previous episodes in this series have included conversations with Vicky Gosling, CEO of GB Snowsport, BBC Ski Sunday’s Chemmy Alcott, the first person to ski the seven summits, Kit DesLauriers, founder of YSE Ski, Fiona Easdale, as well as the Team GB freestyle skiers Zoe Atkin and Kirsty Muir.
SHOW NOTES
Winter Olympics mention-itis (2:30)
Comparing Livigno with Pyeongchang in 2018 (4:30)
Empty slopes in Livigno (7:30)
Working alongside Team Australia (10:00)
Why were Australia so successful at the Winter Olympics? (14:00)
Working with Dame Edna Everage (17:00)
In 2000 Rachael wrote the book ‘Good Girls Do Swallow’ (19:00)
Rachael’s second book was ‘Anything she can do, I can do better (19:00)
Skiing with the prime minister of New Zealand (24:00)
Becoming Miss Snow It All (26:00)
Starting Snowsbest.com (26:45)
Running consumer webinars (30:00)
‘Women of Winter Snow Australia’ working group (30:30)
Advice for anyone wanting to get into ski journalism (32:30)
‘Snow Aid Australia’ (34:00)
Selwyn Snowfield burnt down during the 2020 bushfires (34:30)
Snow Travel Expo (37:00)
The threat of climate change (38:30)
Thredbo and Coronet Peak have added ‘Snowfactory’ facilities (39:00)
Will ‘Snowtunnel’ open at some point? (41:30)
Will Australia see a post-Olympics bump attendance (44:00)
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